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Why Web Design Should Consider Psychology And Not Just Technology

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24 Feb

Every web designer needs to learn and master how the human brain actually processes what we see before defining what we perceive as beautiful. Keeping up with the newest technology is not enough when developing the best results for the users. Seeking the assistance of certified and reputed web designer is the wisest idea when developing a killer website. You need to know how to use the latest advances efficiently so as to accomplish long-lasting outcomes. You need to take advantage of psychology principles to gain the best results. If you would like to leave Web Design Liverpool to the experts we recommend We Are Web.

The Effects of Web design on Our Brain

Some web designer thinks psychological principles are unnecessary and quite sophisticated. However, understanding how the human brain deals with different aspects is of paramount importance. Such aspects include balance, contrast, symmetry, elements, and colours that help you understand your target audience better. Basic understanding of how our brain function is the only way that can assist you to understand the impacts of web design on the human brain. Additionally, learning and mastering how the grey matter perceives different experiences substantially boost the results of creating a memorable experience for the users.

Colour Psychology

The psychology is among the most complicated subjects in web design. The colours you select and utilise affect how your fans perceive your website. Each colour you choose should reinforce the image and the message you wish to portray:

  • Yellow: A happy and warm colour. You can use it to represent either cowardice or joy.
  • Orange: share attributes of both yellow and red. It is quite cheerful and calmer than red. Typically associated with warmth and energy.
  • Red: Passionate and fiery, usually employed to represent both anger and love.

Tips for Incorporating Web Design Psychology

After learning what web design psychology is, you should then try including it in your design processes.

Always Perform A/B Testing

You can even do A/B testing on a limited basis but always take ample time to figure out elements that work best. You can even test different versions until you choose the one that best suits the tastes and preferences of your audiences.

Assemble Your Favourite Branding Elements

Create a file or compile a list of the standard elements employed to represent your top brands. In most cases, these include a particular typeface, a colour scheme, and a logo. Then find out where to include such elements into the site design.

Create a Sitemap for Your Website

You can create a sitemap for all pages so as to ensure every page has one primary focus. Make a list that includes every element you wish to incorporate on the site. You should then map out the page that every element should go on.

Interview Your Users Regularly

Interviewing your visitors or users will help you to know what they want. You can look for the former or current clients and ask them to answer a couple of questions concerning your website. However, the questions should be helpful and based on the primary objectives of your site. You should also address all the issues raised by your customers.

Always Find Out Who Your Fans Are

Ascertaining who your customers or visitors are is also essential when designing a successful site. A case in point, if most of your fans are Internet gurus and techno-savvy, they will have different priorities compared to people who only search for the best pictures for their kids. Always ascertain the emotional triggers that best works for them.


Taking human psychology into account is one of the tested ways of improving websites. It also determines the success of the overall web design. Design psychology is both simple and time efficient. It significantly determines how your site best suits the tastes of your target audiences.